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The complete guide to Spotify playlist growth in 2020

Updated: Sep 29, 2020

You have made a new playlist, you found a cool motif, a catchy title and selected the best tracks.

But, after all this work, your playlist might still have no followers.

Sometimes, you get followers early on but after some time your playlist growth hits a stop.

Sadly, playlist growth is not connected directly to one property of the playlist itself; a relevant selection, long duration and a mix of upcoming and established musicians might be beneficial to your potential listeners but they are no guarantee your listeners will grow.

Similar to other social channels in order to grow your playlist you’ll need to put in some work.

Hopefully this work will later translate to organic growth.

So what should you do?

First of all, understand your playlist audience.

This is a critical point; you need to understand who will enjoy your playlist the most.

It’s as simple as that, people who love your playlist will more likely share it with their friends - this can skyrocket your playlist growth!

There are 3 questions you should ask yourself are:

1. Who are the people that will like the playlist?

For example, if you make a yoga playlist it can be relevant both to people who practice yoga and people who teach yoga.

2. Where do they spend time online?

Are they on instagram? Reddit? Dedicated platforms? Twitch? Facebook groups? Forums?

3. How can I contact them?

Do they interact with posts? Do they follow certain hashtags? Do they prefer stories?

Once you define your audience you can start and define your outreach strategy; this is how you will spread the word about your playlist.