You have made a new playlist, you found a cool motif, a catchy title and selected the best tracks.
But, after all this work, your playlist might still have no followers.
Sometimes, you get followers early on but after some time your playlist growth hits a stop.
Sadly, playlist growth is not connected directly to one property of the playlist itself; a relevant selection, long duration and a mix of upcoming and established musicians might be beneficial to your potential listeners but they are no guarantee your listeners will grow.
Similar to other social channels in order to grow your playlist you’ll need to put in some work.
Hopefully this work will later translate to organic growth.
So what should you do?
First of all, understand your playlist audience.
This is a critical point; you need to understand who will enjoy your playlist the most.
It’s as simple as that, people who love your playlist will more likely share it with their friends - this can skyrocket your playlist growth!
There are 3 questions you should ask yourself are:
1. Who are the people that will like the playlist?
For example, if you make a yoga playlist it can be relevant both to people who practice yoga and people who teach yoga.
2. Where do they spend time online?
Are they on instagram? Reddit? Dedicated platforms? Twitch? Facebook groups? Forums?
3. How can I contact them?
Do they interact with posts? Do they follow certain hashtags? Do they prefer stories?
Once you define your audience you can start and define your outreach strategy; this is how you will spread the word about your playlist.
Besides the relevant audiences for the playlist you can and should leverage your own audience across your social channels.
Share your playlist on your stories. ** if you have less than 10K followers you can use Spotify share to IG feature; This will add the playlist link to your Story!
Add the playlist Story to your highlights. You can create a dedicated highlight that focuses on your playlist updates - a great way to let anyone that enters your profile know you have amazing playlists.
Link to your playlist in your bio or using Linktree. Let the people reach your Spotify user / playlists in the easiest way possible.
Post about new playlist additions and tag the artists you added. Most artists get very excited with every new playlist addition, no matter big or small! If you tag them, there is a big chance they’ll share it with their audience; This can be a great way to unlock new fans/followers.
Twitter / facebook -
Similar to Instagram; Tweet/Post about new playlist additions, in both platforms you can add links - so be sure to have them included.
Add the relevant links to your about/info.
** Pro move **
By doing that you can learn more about your audience; this is a great addition to Twitter analytics (and FB lack thereof).
We love Reddit, this is the best place to learn, discuss and get others’ feedback online (IOHO).
There are several subreddits (different subject based groups within Reddit) that focus on all things Spotify. You can learn more about Reddit in our previous blogpost.
For spreading the word about your playlist we recommend being active on:
Spotify playlist exchange community -
The main hub for Spotify playlisters. Here you can share your playlists, learn about playlist growth (Check this great thread; A little old but still relevant) and discuss with other curators.
Never buy followers!
Spotify, similar to other social networks, do their best to fight bot followers and fake followers. Here's a short post about it.
Our services aim to help both content creators and musicians grow together.
We'll connect you with music both you and your audience will enjoy. Helping you create better playlists with a mix of new and independent artists.
We notify musicians on every new feature and make it as simple as possible to share the news with their fans.
Besides curating the best possible music selection it's critical to spread the word about your music so more people can enjoy your great selection. Be sure to leverage both your existing audience and new potential fans using your social profiles.