It's time for another tastemaker highlight from the MySphera roster!
We had the pleasure to pick the brain of the CEO & Founder of Independent Music Promotion, author of "Your Band Is A virus", Spotify playlist curator, music veteran and of course a MySphera Tastemaker , James Moore.
Now, without further ado, here what we talked about.
Can you tell us a bit about yourself? I'm a music lover, a musician and independent business owner. Nirvana gave me the music bug and I still listen to them pretty much every day to stay close to that inspiration.
What kind of music do you listen to and where do you discover music? I listen to everything from rock, punk and metal to ambient, IDM/electronica, jazz, instrumental, experimental, all over the map. I discover new music through independent record stores, online music specialty shops/vinyl stores, music blogs, communities like Bandcamp, Reddit, Spotify's similar artist function, Doom Charts, SputnikMusic, Album of the Year, PopMatters, my colleagues, my friend Matt, so many sources!
The music world keeps changing, and there are so many trends / buzzwords surfacing every day; where do you think the hype is real and where it's empty buzz? I'd like to see trending shift a bit more towards cool music discovery as opposed to gossip and clickbait. Everything has it's place. Threatin was a recent, much discussed artist who faced some empty buzz; definitely a unique story there.
What are the two things you care about most when you hear a new song? Well, I tend to love a lot of weird, dark or experimental music so I'm not so concerned about BPM or it having to be a certain genre. That's not to say I don't love pop and dance music because I do. I just listen with a clean slate each time just as a music lover/enthusiast and look to appreciate the artistry for what it is. Production is important but only as the vehicle to let all the elements shine. I listen for the groove. What's it's intent? Is it reckless? Is it compassionate? I also listen for the quality of the vocal as well as the emotional energy from the vocals and all the musical choices. I usually know within 30 seconds if I'm blown away. Sometimes 5!