The 25 smart link tools musicians and digital creators must know.

 If you are using social media platforms such as TikTok, Instagram or Snap, you probably know what is a "Link in Bio" or have seen a "smart link".

It is no secret social platforms work long and hard to keep users in their apps. Often, these platforms build new features or curate highly tailored feeds, but in other cases, omitting specific features are the way to keep users in these platforms.

Instagram, similar to other platforms, limits their users to a single external link in their profile.

From this limit, the idea of the smart link or bio link rose: A single page that holds inside other links.

"The concept for these services rose from a constraint of most social media apps: users can only add one link to their bios. For creators, this can be especially cumbersome as they try to direct fans to other social accounts, personal websites and online merchandise stores. So startups stepped in to offer a single link that leads to a customizable landing page where people can share multiple links." Kaya Yurieff

Through the years, platforms offering smart links & links in bio evolved to something much greater than a routing tool for creators.
 
 Nowadays, most services & platforms in the field offer fully customizable micro-websites, embeddable apps, and monetization tools.

This evolution made these links a must for creators online and resulted a crowded space full of platforms, tools & services.

When writing this blogpost we came across 38 different platforms that offer smartlinks solutions for creators.

Some smart links platforms are more focused on musicians, others on Twitchers.

Our goal is to provide you with the main features each platform has so, you can choose the best smart link or link in bio solution for your needs.

When it comes to smart links, the needs of musicians (or music professionals) are quite different then other content creators.

Musicians have listenable content across different music streaming platforms, new gigs they want to promote or merchandise they want to sell.

Pre-saves for example, give musicians the ability to introduce new music to their fans before it's released. A fan clicks the smart link, sees the pre-save links for all music streaming platforms and can in a single click save the song in his library until it is released.

"We’re big advocates of wrapping every link you publicly share in a smart link. That way, you’ll be able to maintain brand consistency, measure performance, gain deeper insights about your fans, and keep everything you’re promoting nicely organized in one dashboard."
 Simona Lazeu, Head of Marketing, Linkfire.

Pricing: $10-100 / Month

Learn about your fans' preferences and empower your music marketing with valuable insights. Save time with powerful automation tools and customize everything from artwork to domains. Have a new release coming up? Create a smart link and promotional landing page in no time. Customize it to fit your brand and measure every step of the way, from clicks to streams.

"Amplify.link offers innovative new tools to help musicians and creators connect and engage with their audiences; Unparalleled styling, overhauled analytics, pixel integrations, newsletter signup, merchandising, integrated donation options, livestream links, custom domains, pre-save, bio link & AmplifyYou - The launch of our brand new editorial site and podcast serving the music creators community with the best educational and industry-leading content."
 Sam Bates, CEO / Co-Founder Amplify

"We are an independent music company, not a big tech company. With Soundplate Clicks, you can always contact us directly, get some personal service and we build the tools and features our users ask for, not what we guess they might like! I guess it's a more human / artist-friendly approach." Matt Benn, Founder Soundplate

NFT support (animated gif previews and all major NFT platforms supported), automatic scan for finding music on different streaming platforms, Artist/Label pages (like mini websites that automatically update with all your music, social media info etc). https://snd.click/spr.

Besides that, MySphera users get 25% discount when using promo code: MYSPHERA.

join Soundplate here

For playlist curators, Soundiiz provides a one of a kind smart linking solution. When you combine Soundiiz smart links with their "Sync" feature, you can easily update your playlist links by updating a single playlist (On the music streaming of your choice) and let Soundiiz Sync do the rest.

Unlimited custom domains, tour links; special smart links for tour dates, highly flexible free plan.

 
 "Our smart links (which we call HypeLinks) are part of a huge overall package for musicians covering a whole host of digital activities they should be performing. This includes distribution to major streaming platforms, post scheduling, social and streaming insights, and automated digital ad campaigns (among others!)."
 Joel, Head of Community, Beatchain

As Beatchain offers a suite of services, musicians enjoy a streamlined experience.
 For example, HypeLinks are automatically generated after you submit your music to Beatchain. Besides that, there are many different types of HypeLinks, including a Link in Bi

o for Insta/TikTok (Here's an example) and custom (start from scratch) HypeLinks to do whatever you want with.

"We like to think of our Link in Bio as being a "launcher" like your phone's home screen—except, it's a launcher that you share publicly, and it acts a menu of all the ways people can interact with you. Koji Apps give you new things to add to that launcher, from pure utilities like email newsletter sign up, or selling locked content; to fun and novel, like adding a 3D avatar in a digital room."
 Sean Thielen Co-founder, Koji