The independent musician guide for the perfect DIY music video in 2020.
Updated: Jan 30, 2022
In the past few months we’ve been chatting with musicians on Twitter, every week we start a thread about the different aspects in the life of an independent musician, but no thread caught fire like this one:
The comments on this thread were pure inspiration!
As an independent musician, you always need to find creative ways to transform your limited resources into amazing pieces of content.
Music videos are cornerstone content to help you grow your fanbase, but without the know-how, a big budget or a labels' help many musicians end up not filming them.
That’s not the way to go! Music videos are a powerful tool to connect with your audience and expand your reach.
Why are music videos so important you ask?
"Sound is important but it is just one element, If you put video to it, that changes the context of the music. It gives it an extra dimension. Also, people are more inclined to click on stuff that is visual.” - Simon Keene
Your music video is another side of your art - adding a visual layer to your music.
Social video generates 12 times more shares than text and images combined.
More than 500 million hours of videos are watched on YouTube each day. Why not tap into that with your amazing new clip? (Not sold yet? check more insane YouTube statistics here)
Major streaming services like Spotify create video centric features and they make an impact! Using Spotifys’ canvas feature increased streams by up to 120% and saves by up to 114%, in addition to lifts in artist profile visits and shares.
Now that you understand why making a music video is critical, It’s time to step up your video making game.
We had the pleasure to chat with 4 artists that went full independent and scored big.
Give it up to Space Chimney, Atlas Castle, Jeffrey Chan and Simone Silvestroni!