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Tastemaker spotlight - Audio Architect Apparel

December kicks in with a new Tastemaker spotlight!

This time we threw some questions to Audio Architect Apparel, a veteran tastemaker from our roster!

Not only he's spreading out the word about new musicians, he also runs the Audio Architect Apparel brand and kick-starts a new platform to help artist monetize from merchandise sales.

When / Why did you start Audio Architect?

The original concept came back in 2015 while I was giving a lecture on live sound. What started off as a funny thought swiftly turned into a far more serious idea. I wanted to create a fashion brand celebrating the music tech we use and the story of the music industry. 

The connection between your brand and the music world is super evident, why is it important for you to do so?

The music industry has supported me for over 20 years. When I left school I worked at one of the local studios where we would do everything from rehearsal rooms, recordings, live shows. We even had a venue. So I worked my way up the ranks there and then started heading out on tour. It's been a constant in my life. I have no idea who I'd be without my musical life.

What kind of music do you listen to and where do you discover music?

You know, I listen to most things. But I'm really into my electronica at the moment, along with some Synth-wave/Retro-wave stuff. That can be a little hard to find but Spotify has been a great resource.

Also MySphera has been amazing at finding new artists.

Quite a few people have been in touch with me since I started showcasing their work. It's been really nice being part of a more global community.