December kicks in with a new Tastemaker spotlight!
This time we threw some questions to Audio Architect Apparel, a veteran tastemaker from our roster!
Not only he's spreading out the word about new musicians, he also runs the Audio Architect Apparel brand and kick-starts a new platform to help artist monetize from merchandise sales.
When / Why did you start Audio Architect?
The original concept came back in 2015 while I was giving a lecture on live sound. What started off as a funny thought swiftly turned into a far more serious idea. I wanted to create a fashion brand celebrating the music tech we use and the story of the music industry.
The connection between your brand and the music world is super evident, why is it important for you to do so?
The music industry has supported me for over 20 years. When I left school I worked at one of the local studios where we would do everything from rehearsal rooms, recordings, live shows. We even had a venue. So I worked my way up the ranks there and then started heading out on tour. It's been a constant in my life. I have no idea who I'd be without my musical life.
What kind of music do you listen to and where do you discover music?
You know, I listen to most things. But I'm really into my electronica at the moment, along with some Synth-wave/Retro-wave stuff. That can be a little hard to find but Spotify has been a great resource.
Also MySphera has been amazing at finding new artists.
Quite a few people have been in touch with me since I started showcasing their work. It's been really nice being part of a more global community.
We live in the era of social media, why / how do you think musicians & brands can join forces to help each other?
This is a minefield!
The musicians don't want to 'sell out' or associate themselves with a brand that isn't on brand for them. Which is totally right. Brands want to associate themselves with artists because it's cool and will help them sell more product.
I'm still not entirely sure what the artists get from these kind of deals, except for cash. Brands definitely don't help them build careers. This is a problem I've been struggling with for a long time and where I've come up with this new concept for Audio Architect Apparel.
Because I've seen at first hand how the music industry is under investing in new talent I think we'll struggle to find headliners once Muse stop touring. It's not because they aren't out there, it's because they aren't being developed.
What is the trend you think will take over the music scene in 2020?
It's really hard for me to say actually. The music world is changing so very quickly and there isn't one thing that sticks out... Other than Warner just signed a computer!
What's album/song/EP is playing on repeat in the Audio Architect HQ?
What tip would you give musicians trying to elevate their game?
Don't stay in your bubble, get out and experience as much of the world as you can.
Any other news you wish to share?
At AAA we've started steps on creating a record label where we can develop talent. I also want to make music physical again. All that artwork that use to go on album sleeves, no one sees it anymore. Let's make some really cool stuff where we can show off what we are all doing.
I'm not that bothered about the charts at the moment, I'm more interested in building futures and making sure artists get paid correctly for the creative works they create. It's a long road ahead but I've been having some really interesting conversations with some people recently so I think we're onto something really cool here.
And now we are looking for artists to jump onboard! If you're interested get in touch with us here.
That's all folks! until next time.