Playlist Curation in 2023: The Latest Trends and Strategies in Music Discovery
Table Of Contents:
The enduring power of playlists in 2023
Catering to specific subcultures and sonic preferences
Niche micro-genres and specific curation
Tokenizing playlists with NFTs
Revenue generation and new avenues for playlist curators
Spotify's pilot with NFTs for playlists
Tailoring playlists to niche communities and influencers
Providing exposure to emerging artists and fostering a sense of belonging
Integrating playlists with TikTok
Creating complementary content to engage and grow your followers
The evolving landscape of independent playlist curators and music discovery in 2023.
It’s 2023, and alongside so many things that are happening, from Generative AI tools, socials that keep evolving, and much more, playlists still remain a powerful tool for music discovery and curation.
In the landscape of music playlists, independent curated playlists are responsible for over a quarter of the listening time spent by people to playlists. If you are an enthused music lover who loves exploring and sharing music, we got you covered - with the latest trends shaping the world of independent music tastemakers and curators, that will help you position yourself and grow your audience.
The Rise of Micro-Genres in Playlists:
One significant trend witnessed in recent times is the rise of micro-genres within playlists. As music tastes become more niche and personalized, playlists are evolving to cater to specific subcultures and sonic preferences. Users in general (and Gen-Zers in particular), are becoming more specific when it comes to their musical preferences, and therefore showing more interest in playlists that are less “generic”.