top of page

Interview with Ross Barber Smith - founder of Electric Kiwi & Co-host of Bridge the Atlantic.


Electric Kiwi founder Ross Barber-Smith has dedicated his life to helping musicians, bands, and other artists pursue dreams of turning their passion for music into a viable career opportunity. His decision to launch Electric Kiwi in 2011 came after Ross earned a 2:1 BA (Hons) degree in Popular Music Performance from the UHI Millennium Institute in Perth, Scotland.
"I want to see something that immediately gives me a good indication of the artist’s vibe and what they’re all about. I want it to feel professional, like they’re someone who is invested in their career. And If I’m visiting in a professional capacity I’ll immediately want to read their bio, and see what press are saying about them." @Ross Smith

Last week we had the chance to chat with Ross Smith - founder of Electric Kiwi & co-host of the Bridge the Atlantic video podcast.


Ross has a unique connection with the music world, from helping brands and musicians design the perfect website to creating valuable online resources to educate artists worldwide.


It was truly inspiring to pick his brain about music, design and everything in between.


Can you tell us a bit about yourself?


Eek, why is this the hardest question to answer?! I’d describe myself as a music lover and awesomeness aspirer. I have a massive love for Eurovision, sausage dogs, and chocolate. I’m fueled by coffee and determination, and was raised on a musical diet of Mariah Carey and Michael Bolton (before finding my own love of all things Pop Punk, Emo and Post Hardcore in the early 2000s).


How/why did you start Electric Kiwi?

web design for bands and musicians We've worked with over 100 artists on projects big and small. We pride ourselves on our personal service and a commitment to helping artists and music businesses craft a strong presence online. Below is a selection of the web design projects we've worked on, complete with what the artists themselves thought of working with Electric Kiwi. If you'd like to discuss a project of your own, we're all ears! Get in touch and we'll talk about what you need, what you like and dislike... let's get to know each other, and we can create something that helps you stand out online!