10 Highly-effective Marketing Tricks Independent Artists Can Use To Promote Their Music
Updated: Jan 30, 2022
Every independent artist needs to promote their music.
It is not always easy, especially when you are competing with mainstream artists who have more money and resources at their disposal.
However, there are many marketing tricks that can help you compete with the big guys!
Here are 10 of them that every indie artist should know about:
1) Build a website for your band
One of the most effective marketing strategies an independent artist can implement is to build themselves a website. A website dedicated entirely to your music provides you with many opportunities for promotion, including embedding your music on the site, displaying album artwork and offering additional information about yourself or your band that may be unavailable anywhere else online.
2) Create an email list
An email list is a powerful marketing tool that you can use to engage with your listeners. Not only will it help promote new releases, but also let fans know when you are coming back to town! It’s important not to spam people though, so make sure you keep the frequency of newsletter blasts appropriate. If someone signs up for an occasional email update and then receives one every day they are going to unsubscribe immediately. Also consider adding links throughout your site where people can sign up easily instead of redirecting them off site or asking them for their details.
3) Share your music on social media platforms like Facebook or Twitter
If you want to spread the word about your music, there's no better way than sharing it on social media. The more people who see your posts and like or share them, the higher chance you have of getting new listeners as a result. If someone sees multiple shares/likes from their friends they are much more likely to check out what people are talking about so make sure that when you post something online it is clear with an image or link directly related to your music/artists page!
4) Use YouTube as a promotional tool for
As the second largest search engine in today’s digital age, YouTube is an excellent platform for bands and musicians to present themselves. By uploading videos of your work onto this website you can reach thousands of viewers who might not be familiar with your music otherwise. Uploading good quality footage will only help drive more traffic to you which allows people to become aware about what they are looking at instead of spending their time on a video that does not have high-quality sound or visuals. In addition, if people find a song they like on YouTube it makes it easier for them to discover other material by going through related content as well as searching the band name directly from within their browser which builds brand awareness across multiple channels including Google Search.
5) Give away free downloads of your songs in exchange for people's contact information
This is a really easy way to get people to start following you on social media. All you have to do is email all your fans, asking them for their contact information in exchange for having the opportunity of getting free downloads of your music.
People are very likely going to give away their phone numbers or emails just because they love listening and downloading good music! Give it a try!